:root{
  --bg:#fafaf8; --ink:#111111; --muted:#76766f; --line:#e4e4df; --soft:#efefea;
  --accent:#2fb3a6;
  --pad:clamp(20px,5vw,72px);
}
*{box-sizing:border-box;margin:0;padding:0}
html{overflow-x:clip}
body{background:var(--bg);color:var(--ink);font-family:Inter,system-ui,sans-serif;font-size:17px;line-height:1.6;-webkit-font-smoothing:antialiased}
h1,h2,h3{font-family:"Inter Tight",sans-serif;font-weight:600;letter-spacing:-.03em;line-height:1}
a{color:inherit;text-decoration:none}
img{display:block;max-width:100%}
.pad{padding-left:var(--pad);padding-right:var(--pad)}
.label{font-size:13px;letter-spacing:.12em;text-transform:uppercase;color:var(--muted)}
.dot{display:inline-block;width:8px;height:8px;border-radius:50%;background:var(--accent);margin-right:10px;vertical-align:middle}
.sec{padding-top:18vh;padding-bottom:16vh}
.sec-title{display:flex;justify-content:space-between;align-items:end;gap:20px;margin-bottom:8vh;flex-wrap:wrap}
.sec-title h2{font-size:clamp(40px,6vw,92px)}
.sec-title p{max-width:400px;color:var(--muted)}
.btn{display:inline-flex;align-items:center;gap:10px;border:1px solid var(--ink);border-radius:999px;padding:14px 26px;font-size:16px;background:none;color:var(--ink);font-family:inherit;cursor:pointer;transition:background .3s,color .3s}
.btn:hover,.btn.fill{background:var(--ink);color:var(--bg)}
.btn.fill:hover{background:var(--accent);border-color:var(--accent)}

/* barra de progreso */
#progress{position:fixed;top:0;left:0;height:2px;width:100%;background:var(--ink);transform-origin:0 50%;transform:scaleX(0);z-index:100}

/* cabecera */
header{position:fixed;inset:0 0 auto 0;z-index:50;display:flex;justify-content:space-between;align-items:center;height:76px;mix-blend-mode:difference;color:#fff}
header .brand{font-family:"Inter Tight";font-weight:700;font-size:18px;letter-spacing:-.02em}
header nav{display:flex;gap:30px;font-size:15px}
header nav a{opacity:.85}header nav a:hover{opacity:1}
@media(max-width:760px){header nav a:not(:last-child){display:none}}

/* aparición al hacer scroll */
.r{opacity:0;transform:translateY(40px);transition:opacity 1s cubic-bezier(.2,.7,.2,1),transform 1s cubic-bezier(.2,.7,.2,1);transition-delay:var(--d,0s)}
.r.in{opacity:1;transform:none}

/* huecos para fotos personales */
.photo{position:relative;overflow:hidden;background:var(--soft);border-radius:4px}
.photo img{width:100%;height:100%;object-fit:cover}
.photo.empty{display:grid;place-items:center;border:1px dashed #cdcdc6;color:var(--muted);font-size:14px;text-align:center;padding:20px}
.photo.empty::before{content:"";position:absolute;left:50%;top:calc(50% - 30px);width:28px;height:28px;transform:translate(-50%,-50%);opacity:.45;background:no-repeat center/contain url("data:image/svg+xml,%3Csvg xmlns='http://www.w3.org/2000/svg' viewBox='0 0 24 24' fill='none' stroke='%23111' stroke-width='1.5'%3E%3Cpath d='M4 8h3l2-3h6l2 3h3v11H4z'/%3E%3Ccircle cx='12' cy='13' r='3.5'/%3E%3C/svg%3E")}
.photo.empty span{margin-top:34px;max-width:240px}

/* hero (portada) */
.hero{min-height:100vh;display:flex;flex-direction:column;justify-content:flex-end;padding-top:100px;padding-bottom:4vh}
.hero-main{display:grid;grid-template-columns:1fr;gap:var(--pad);align-items:end}
.hero h1{font-size:clamp(46px,min(7.4vw,12vh),124px);margin:2vh 0 3vh;will-change:transform}
.line{display:block;overflow:hidden;padding-bottom:.08em}
.line>span{display:block;transform:translateY(105%);animation:up 1.2s cubic-bezier(.2,.8,.2,1) forwards;animation-delay:var(--d)}
@keyframes up{to{transform:none}}
.rot{display:inline-grid;color:var(--accent);overflow:hidden;vertical-align:bottom}
.rot span{grid-area:1/1;transform:translateY(100%);opacity:0;transition:transform .7s cubic-bezier(.7,0,.2,1),opacity .7s}
.rot span.on{transform:none;opacity:1}
.rot span.out{transform:translateY(-100%);opacity:0}
.hero-lead{max-width:520px;font-size:19px;color:var(--muted);margin-bottom:3vh}
.hero-cta{display:flex;gap:12px;flex-wrap:wrap}
.hero-photo .frame{aspect-ratio:4/5;overflow:hidden;border-radius:4px;background:var(--soft)}
.hero-photo img{width:100%;height:115%;object-fit:cover;filter:grayscale(1);transition:filter .8s}
.hero-photo:hover img{filter:none}
.hero-photo figcaption{font-size:14px;color:var(--muted);padding-top:14px}
.hero-stats{display:grid;grid-template-columns:repeat(4,1fr);margin-top:5vh;border-top:1px solid var(--line)}
.hero-stats div{padding:22px 20px 0 0}
.hero-stats div+div{padding-left:20px;border-left:1px solid var(--line)}
.hero-stats b{display:block;font-family:"Inter Tight";font-weight:500;font-size:clamp(32px,3.6vw,56px);letter-spacing:-.04em;line-height:1.05}
.hero-stats div>span{font-size:14px;color:var(--muted)}
@media(max-width:860px){
  .hero-main{grid-template-columns:1fr}
  .hero-photo{max-width:170px;grid-row:1}
  .hero-stats{grid-template-columns:1fr 1fr}
  .hero-stats div:nth-child(3){padding-left:0;border-left:0}
  .hero-stats div:nth-child(n+3){border-top:1px solid var(--line);margin-top:18px}
}

/* texto que se ilumina palabra a palabra */
.manifesto{padding-top:22vh;padding-bottom:14vh}
.lit{font-family:"Inter Tight";font-size:clamp(30px,4.6vw,68px);line-height:1.12;letter-spacing:-.025em;font-weight:500;max-width:1250px}
.lit .w{opacity:.14;transition:opacity .25s}
.lit .w.on{opacity:1}

/* tira de fotos con parallax */
.strip{display:grid;grid-template-columns:1.2fr .8fr 1fr;gap:clamp(12px,2vw,28px);align-items:start;padding-bottom:18vh}
.strip .photo:nth-child(1){aspect-ratio:4/5}
.strip .photo:nth-child(2){aspect-ratio:3/4;margin-top:16vh}
.strip .photo:nth-child(3){aspect-ratio:1;margin-top:6vh}
@media(max-width:700px){.strip{grid-template-columns:1fr 1fr}.strip .photo:nth-child(3){display:none}.strip .photo:nth-child(2){margin-top:10vh}}

/* marquesina de marcas */
.brands{border-top:1px solid var(--line);border-bottom:1px solid var(--line);padding:46px 0;overflow:hidden}
.brands .label{margin-bottom:26px}
.track{display:flex;width:max-content;will-change:transform}
.track span{font-family:"Inter Tight";font-weight:600;font-size:clamp(44px,7vw,108px);letter-spacing:-.04em;padding-right:.55em;white-space:nowrap;display:inline-flex;align-items:center;gap:.55em}
.track span::after{content:"";width:.16em;height:.16em;border-radius:50%;background:var(--accent)}

/* fases de aprendizaje (scroll horizontal) */
.journey{position:relative}
.journey .sticky{position:sticky;top:0;height:100vh;overflow:hidden;display:flex;flex-direction:column;justify-content:center}
.journey .head{display:flex;justify-content:space-between;align-items:end;margin-bottom:5vh;gap:20px}
.journey h2{font-size:clamp(40px,6vw,92px)}
.htrack{display:flex;gap:clamp(20px,3vw,44px);will-change:transform;padding-right:var(--pad)}
.stop{flex:none;width:clamp(300px,32vw,460px)}
.stop .photo{height:24vh;margin-bottom:22px}
.stop .ph-n{display:flex;justify-content:space-between;align-items:baseline;border-top:1px solid var(--ink);padding-top:16px}
.stop .ph-n b{font-family:"Inter Tight";font-weight:500;font-size:15px;letter-spacing:.08em;text-transform:uppercase}
.stop .ph-n small{color:var(--muted);font-size:14px}
.stop h3{font-size:clamp(24px,2.2vw,32px);margin:14px 0 10px;letter-spacing:-.025em}
.stop p{color:var(--muted);font-size:16px}
.stop .learnt{margin-top:14px;font-size:15px;color:var(--ink);padding-left:16px;border-left:2px solid var(--accent)}
.stop.now .ph-n b{color:var(--accent)}
.jbar{height:1px;background:var(--line);margin:5vh var(--pad) 0;position:relative}
.jbar i{position:absolute;inset:0;background:var(--ink);transform-origin:0;transform:scaleX(0)}
@media(max-width:860px),(max-height:620px){
  .journey{height:auto!important}
  .journey .sticky{position:static;height:auto;padding:16vh 0 4vh}
  .htrack{flex-direction:column;transform:none!important;gap:56px;padding:0 var(--pad)}
  .stop{width:auto}.stop .photo{height:auto;aspect-ratio:3/2}
  .jbar{display:none}
}

/* cifras */
.stats{display:grid;grid-template-columns:repeat(3,1fr);border-top:1px solid var(--line);border-bottom:1px solid var(--line)}
.stats div{padding:7vh var(--pad) 6vh;border-right:1px solid var(--line)}
.stats div:last-child{border-right:0}
.stats b{display:block;font-family:"Inter Tight";font-weight:500;font-size:clamp(64px,9vw,140px);letter-spacing:-.05em;line-height:1}
.stats div>span{color:var(--muted)}
@media(max-width:760px){.stats{grid-template-columns:1fr}.stats div{border-right:0;border-bottom:1px solid var(--line)}}

/* lista de servicios */
.svc{display:block;border-top:1px solid var(--line);position:relative}
.svc:last-child{border-bottom:1px solid var(--line)}
.svc::before{content:"";position:absolute;top:-1px;left:0;height:1px;width:100%;background:var(--ink);transform:scaleX(0);transform-origin:0;transition:transform 1.2s cubic-bezier(.2,.7,.2,1)}
.svc.in::before{transform:scaleX(1)}
.svc-row{display:grid;grid-template-columns:80px 1fr 1fr 40px;gap:24px;padding:34px 0;align-items:baseline}
.svc .n{color:var(--muted);font-size:15px}
.svc h3{font-size:clamp(28px,3.4vw,48px);letter-spacing:-.03em;transition:transform .5s cubic-bezier(.2,.7,.2,1),color .3s}
.svc p{color:var(--muted);max-width:460px}
.svc .go{font-size:26px;transition:transform .4s}
.svc:hover h3{transform:translateX(14px);color:var(--accent)}
.svc:hover .go{transform:translateX(6px) rotate(-45deg)}
@media(max-width:760px){.svc-row{grid-template-columns:1fr;gap:10px}.svc .go{display:none}}

/* proyectos */
.grid{display:grid;grid-template-columns:repeat(4,1fr);gap:clamp(12px,1.6vw,22px)}
.tile .img{overflow:hidden;background:var(--soft);aspect-ratio:4/3}
.tile img{width:100%;height:100%;object-fit:cover;filter:grayscale(1);transform:scale(1.02);transition:filter .6s,transform .8s cubic-bezier(.2,.7,.2,1)}
.tile:hover img{filter:none;transform:scale(1.07)}
.tile span{display:flex;justify-content:space-between;font-size:15px;padding-top:12px}
.tile span small{color:var(--muted)}
@media(max-width:900px){.grid{grid-template-columns:repeat(2,1fr)}}

/* más allá del marketing */
.life{display:grid;grid-template-columns:repeat(3,1fr);gap:clamp(12px,2vw,28px)}
.life figure .photo{aspect-ratio:3/4}
.life figcaption{display:flex;justify-content:space-between;padding-top:14px;font-size:15px}
.life figcaption small{color:var(--muted)}
@media(max-width:760px){.life{grid-template-columns:1fr 1fr}.life figure:last-child{display:none}}

/* herramientas */
.chips{display:flex;flex-wrap:wrap;gap:10px}
.chips span{border:1px solid var(--ink);border-radius:999px;padding:9px 18px;font-size:15px;transition:background .3s,color .3s}
.chips span:hover{background:var(--ink);color:var(--bg)}

/* bloque oscuro */
.dark{background:var(--ink);color:var(--bg)}
.dark .label{color:#9a9a92}
.dark h2{font-size:clamp(40px,6.4vw,104px);max-width:1200px;margin:30px 0 8vh}
.dark h2 em{font-style:normal;color:var(--accent)}
.cols3{display:grid;grid-template-columns:repeat(3,1fr);gap:var(--pad)}
.cols3>div{border-top:1px solid #333;padding-top:22px}
.cols3 h3{font-size:22px;margin-bottom:10px;letter-spacing:-.01em}
.cols3 p{color:#a8a8a0;font-size:16px}
@media(max-width:860px){.cols3{grid-template-columns:1fr}}

/* formulario de contacto */
.contact{display:grid;grid-template-columns:1fr 1fr;gap:var(--pad);padding-top:18vh;padding-bottom:12vh}
.contact h2{font-size:clamp(56px,9vw,150px);letter-spacing:-.05em;margin:18px 0 4vh}
.contact .direct{display:grid;gap:18px;margin-top:6vh;font-size:16px}
.contact .direct small{display:block;color:var(--muted);font-size:13px;letter-spacing:.08em;text-transform:uppercase;margin-bottom:2px}
.contact .direct a:hover{color:var(--accent)}
.form{display:grid;gap:26px;align-content:start}
.form .row{display:grid;grid-template-columns:1fr 1fr;gap:26px}
.form label{display:grid;gap:6px;font-size:13px;letter-spacing:.08em;text-transform:uppercase;color:var(--muted)}
.form input,.form select,.form textarea{font:inherit;font-size:18px;letter-spacing:0;text-transform:none;color:var(--ink);background:transparent;border:0;border-bottom:1px solid #cfcfc8;padding:10px 0;border-radius:0;outline:none;transition:border-color .3s;width:100%}
.form input:focus,.form select:focus,.form textarea:focus{border-color:var(--ink)}
.form textarea{min-height:110px;resize:vertical}
.form .check{display:flex;gap:10px;align-items:flex-start;font-size:14px;letter-spacing:0;text-transform:none}
.form .check input{width:auto;margin-top:5px}
.form .btn{justify-self:start}
.form .ok{display:none;font-family:"Inter Tight";font-size:24px;letter-spacing:-.02em}
.form.sent>*{display:none}.form.sent .ok{display:block}
.form .err{display:none;color:#b3412e;font-size:15px}
.form.error .err{display:block}
.form .hp{position:absolute;left:-9999px;width:1px;height:1px;overflow:hidden}

/* últimas entradas del blog */
.posts{display:grid;grid-template-columns:repeat(3,1fr);gap:var(--pad)}
.post{display:flex;flex-direction:column;gap:14px;border-top:1px solid var(--ink);padding-top:22px}
.post small{color:var(--muted);font-size:13px;letter-spacing:.08em;text-transform:uppercase}
.post h3{font-size:clamp(22px,2vw,28px);letter-spacing:-.02em;line-height:1.15;transition:color .3s}
.post .more{margin-top:auto;font-size:15px}
.post:hover h3{color:var(--accent)}
@media(max-width:860px){.posts{grid-template-columns:1fr;gap:44px}}

/* páginas legales */
.legal{max-width:860px;padding-top:20vh;padding-bottom:14vh}
.legal h1{font-size:clamp(40px,6vw,84px);margin:18px 0 6vh}
.legal-body h2{font-size:clamp(22px,2.2vw,28px);letter-spacing:-.02em;line-height:1.2;margin:52px 0 16px;padding-top:22px;border-top:1px solid var(--line)}
.legal-body h3{font-size:19px;letter-spacing:-.01em;margin:28px 0 10px}
.legal-body p,.legal-body li{color:#3b3b37;margin-bottom:14px}
.legal-body ul{padding-left:22px;margin-bottom:14px}
.legal-body a{text-decoration:underline;text-underline-offset:3px}
.legal-body a:hover{color:var(--accent)}
.legal-body .updated{color:var(--muted);font-size:15px}
.legal-body table{width:100%;border-collapse:collapse;font-size:15px;margin:10px 0 24px;display:block;overflow-x:auto}
.legal-body th,.legal-body td{text-align:left;padding:12px 14px 12px 0;border-bottom:1px solid var(--line);vertical-align:top}
.legal-body th{font-weight:500;color:var(--muted);font-size:13px;letter-spacing:.06em;text-transform:uppercase}
.legal-body #CookieDeclaration{font-size:15px;color:#3b3b37}

/* barra de administración de WordPress */
.admin-bar header{top:32px}
.admin-bar #progress{top:32px}
@media(max-width:782px){.admin-bar header,.admin-bar #progress{top:46px}}
@media(max-width:860px){.contact{grid-template-columns:1fr}.form .row{grid-template-columns:1fr}}

/* landings de servicio */
.s-hero{min-height:100vh;display:grid;grid-template-columns:1.2fr .8fr;gap:var(--pad);align-items:end;padding-top:18vh;padding-bottom:8vh}
.s-hero h1{font-size:clamp(42px,5.8vw,96px);margin:22px 0 4vh}
.s-hero p.lead{font-size:20px;color:var(--muted);max-width:560px;margin-bottom:5vh}
.s-hero .photo{aspect-ratio:4/5}
.s-hero .back{font-size:15px;color:var(--muted)}
.s-hero .back:hover{color:var(--ink)}
@media(max-width:860px){.s-hero{grid-template-columns:1fr;min-height:auto}.s-hero .photo{aspect-ratio:4/3}}
.pains{display:grid;grid-template-columns:repeat(3,1fr);gap:var(--pad)}
.pains div{border-top:1px solid var(--ink);padding-top:22px}
.pains b{font-family:"Inter Tight";font-size:15px;color:var(--muted);font-weight:500}
.pains h3{font-size:clamp(22px,2.2vw,30px);margin:12px 0 10px;letter-spacing:-.02em}
.pains p{color:var(--muted)}
@media(max-width:860px){.pains{grid-template-columns:1fr;gap:40px}}
.includes{display:grid;grid-template-columns:repeat(2,1fr);gap:0 var(--pad)}
.includes li{list-style:none;display:grid;grid-template-columns:50px 1fr;gap:10px;padding:26px 0;border-top:1px solid var(--line)}
.includes li span{color:var(--accent);font-family:"Inter Tight";font-weight:600}
.includes h3{font-size:22px;letter-spacing:-.02em;margin-bottom:6px}
.includes p{color:var(--muted);font-size:16px}
@media(max-width:760px){.includes{grid-template-columns:1fr}}
.steps{display:grid;grid-template-columns:repeat(4,1fr);gap:var(--pad)}
.steps>div{border-top:1px solid #333;padding-top:22px}
.steps b{font-family:"Inter Tight";font-size:clamp(48px,5vw,80px);font-weight:500;letter-spacing:-.04em;color:var(--accent);display:block;line-height:1;margin-bottom:18px}
.steps h3{font-size:22px;margin-bottom:8px}
.steps p{color:#a8a8a0;font-size:16px}
@media(max-width:860px){.steps{grid-template-columns:1fr 1fr}}
@media(max-width:520px){.steps{grid-template-columns:1fr}}
.split{display:grid;grid-template-columns:.8fr 1.2fr;gap:var(--pad);align-items:center}
.split .photo{aspect-ratio:4/5}
@media(max-width:860px){.split{grid-template-columns:1fr}.split .photo{aspect-ratio:4/3}}
.faq details{border-top:1px solid var(--line);padding:26px 0}
.faq details:last-child{border-bottom:1px solid var(--line)}
.faq summary{cursor:pointer;list-style:none;display:flex;justify-content:space-between;gap:20px;font-family:"Inter Tight";font-size:clamp(20px,2vw,28px);letter-spacing:-.02em;font-weight:500}
.faq summary::-webkit-details-marker{display:none}
.faq summary::after{content:"+";transition:transform .3s;flex:none}
.faq details[open] summary::after{transform:rotate(45deg)}
.faq details p{color:var(--muted);max-width:760px;margin-top:14px}
.others{display:flex;flex-wrap:wrap;gap:10px}

footer{display:flex;justify-content:space-between;flex-wrap:wrap;gap:12px;padding-top:28px;padding-bottom:28px;font-size:14px;color:var(--muted);border-top:1px solid var(--line)}
footer a{margin-left:20px}footer a:hover{color:var(--ink)}

@media (prefers-reduced-motion:reduce){
  .r{opacity:1;transform:none;transition:none}
  .line>span{animation:none;transform:none}
  .lit .w{opacity:1}
}